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We had Handed out questionnaires to a group of 14-16 year olds of both genders we wanted to see

1. What type of music they listen to?
2. How much they would pay for an single?
3. How much they would pay for an album?
4. Whether or not they watched music channels?
5. Would a good music video make them buy the single?

The most important question on the questionnaire was 'what type of music do you listen to?' this is because we needed to establish a target audience and what they listen to to make sure our video appeals to a mass market.
We had found that most of the results showed that they listen to music in the area of Rn B and Soul, looking at this information we have decided to make sure our artist falls into this category