Target Audience

Our target audience would be young adults. This is because that is her main audience and we think that this is the biggest audience to market our video towards. We find that her genre of music is one that our target audience likes. We had done research by handing out questionnaires and all of the people that we had fill them out where between the age of 14 and 16, as before we had conducted this research we had a larger target audience of between the age of 14 and 20. As we had made the audience on a tighter limit we then found it easier to aim our project in a certain direction focusing on what the people that had filled out the questionnaire had wanted, for example we had asked them what type of music they listen to so that it was easier for us to chose an artist. When we had found our answer to be Soul/Rn B we looked through the charts and on Google to find a artist that not only fit the target audience's genre but also  a song that isn't too mainstream as we wanted a fresh pallet and not fall into what we have already seen in that songs original music video.