Pitch Idea

Selling the artist:- The way we will sell our artist is by having her star in the story of our video as well as scenes of her singing so that the audience will know that she is also the performer and not just the actress.
Voyeurism:- In our video it is the idea of a failing relationship, throughout the video we see the couple ignoring each other, arguing and so on. To show the persona of our artist we wanted to add influences from the 1950's, we have done this by putting in scenes of how different there relationship might have been if they were in the 1950's.
Intertextuality:- We have taken the idea of our artist singing on the stage from one of Paloma Faith's videos she has already realised, do you want the truth or something beautiful is set on a stage with her singing in a elaborate background with the characteristics of the 50's. We thought that would be a good way to sum up our artist at the end so that the audience can see what kind of person our artist is.
Genre Characteristics:- We added the scene at towards the end of the video so that it would stick with a pop/ blues/ jazz/ soul kind of feel by having her singing on the stage for example if we look at Etta James she does this when she performs and also looking at more modern artist with a blues feel like Plan B we see that he also uses stages in his videos for when he is singing.
Visuals and Lyrics:- In our video we have subtle links to the lyrics through our visuals for example she talks about 'carrying her own bags up' we see that the 1950s man carries her bags up for her, we also have ' I asked you for a letter but you emailed' where we see her ripping up her letter she had written him the night before. these may not be direct links as they are not used in the same way in the song to our video but they still represent the similar theme.
Locations:- All of our video was filmed in one house to create a personal atmosphere with the audience towards the characters to create a stronger source of voyeurism.
Props:- We have to use a suitcases, letter, makeup, magazines, 1950's microphone and outfits, keys, pregnancy test, 1950's style living room, black and red curtains.
Casting:- We had needed two people for our video we had started with 4 people
                Yianna and Nayim
                Kezia and Darren
We had chosen to go with Kezia and Darren as Yianna and Nayim where unable to make the times in which we had planned on filming our video this had cause issues beforehand as we had filmed parts of our video with them before only for them not to be able to make it later on, this is when we had decided to use Kezia and Darren instead.
Effects and Editing:- For the scenes in which she dreams that she is in the 1950's we had decided to make a clear difference by slowing the scenes down slightly and changing the colouring and lighting on the clips. We had also decided that when she has pulled open the curtains that there will be a bright lighting into her singing on the stage.
Audience Attention:- We will keep the audience attention in the video by wondering what it is they are arguing about, why she was leaving and why they seem to be upset the audience will want to wait until the end to see what the conclusion is.